This study examines the use of #artificialintelligence (#ai) and #bigdata data analytics by #insurers in #belgium for segmentation purposes to determine #claims #probability for prospective policyholders. The implementation of AI and big data analytics can benefit insurers by increasing the accuracy of #riskassessment. However, pervasive segmentation can have negative implications and potentially harm policyholders if their risk is incorrectly calculated. Existing restrictions in #insurance #regulations fall short of protecting policyholders from inaccuracies in risk assessments, potentially resulting in incorrect #premiums or conditions.