This article applies the Insurance Performance Measure (IPM) model to a set of #indian #insurance companies over the period 2005-2016, which is the first study to apply this model on real industry data. The IPM was introduced as a better way to assess industry and company performance for insurance companies as traditional #financialaccounting analysis is not suitable for the unique format of insurance company financials. IPM incorporates #underwriting, investment, and #reinsurance along with a hurdle rate and is consistent with Warren Buffett’s desire for a balanced overview of industry performance. The model could help in identifying the threshold limit for overall profitability and in negotiations for reinsurance renewals.